Marketing - an Introduction

Ref : BM0016JMR02

Theme : Marketing

Contributor : Jean-Michel Ranchon

Jean-Michel Ranchon has been a Consultant in Business Development since 2007 and is a Professor of Marketing and Negotiation at FBS in France. He is also chief Commercial & Marketing Officer in a multinational company working across 4 continents.

Video Summary

This video provides the student with a definition of Marketing and presents the Marketing Cycle in 5 clear phases, from the initial Market Study through to the Control of the results.

Learning Objectives

- Understanding what Marketing is all about.
- Discovering the Marketing Cycle and its different phases.
- Understanding how each marketing phase is interlinked.

Key Words

Marketing, customer expectations, marketing cycle,