Creating Value with Information Systems

Ref : BM0065AG03

Theme : IT

Contributor : Arnaud Gorgeon

Arnaud Gorgeon is a well-known Professor of Information Systems. He holds a Masters Degree in Engineering, an MBA from IE Business School in Madrid and a Ph.D. from the UCLA Anderson School of Management in Los Angeles.

Video Summary

Creating added value with Information Technology remains one of the most fundamental issues faced by managers today.
In this video we will explore several frameworks that can help tackle this issue.

Learning Objectives

- To identify and use traditional models of value creation with information technology
- To identify and use emerging frameworks that exploit the data resource to create value with IT

Key Words

Information Technology, Information Systems, added value, value creation, Porter’s five forces, value chain, virtual value chain, Customer Service Life Cycle, strategy