How to Win Straight

Ref : BM0047KW02

Theme : Business

Contributor : Kevan Williams

Dr Kevan Williams has been fortunate to work across the private, public and university sectors and has also run his own business. He is currently working at Norwich Business School at the University of East Anglia, where he is Director of Enterprise, Engagement and External Relations and a Senior Lecturer in Strategy. He has published two books in recent times : "Strategic Management" - by Dorling Kindersley. "Brilliant Business Plan" - by Prentice Hall.

Video Summary

Our Business exists to fulfil a customer need or want, but we are not the only ones around.
We need to get to know and understand our customers, so that we can gain a competitive advantage.
It’s all about how to make your customers happy and to build an emotional connection, which will create a sustainable competitive advantage and this will help you win !

Learning Objectives

- understanding the customer.

- establishing a relationship with the marketplace.

- the importance of getting a competitive advantage in the market.

- creating a long term connection/bond between company and customer.

Key Words

Customer relationship, competitive advantage, emotional connection, bond, sustainable, customer needs and wants