Examples of FULL VIDEOS

Why do we Study Management ?

- Theme : Management

- Contributor : David Marker
David Marker is a well known professor in Management and Human Resources. He did his Masters and PHD degrees in Kansas USA and has taught and worked in the Management sector for over 20 years.

- Video Summary
This video discusses the importance of studying management and looks at the reasons why more and more institutions are offering Masters degree in Management.
Traditional management is about planning, directing and controlling an entreprise. A more contemporary approach is the organisation of people and processes and all the interdependancies that this may demand.

- Learning Objectives
- understand the importance of studying management.

- the importance of management to a company and society.

- managing interdependancies of people and processes.

- trusting the manager.


Marketing a Product Abroad

- Theme : Marketing

- Contributor : Geoff Heels
Geoff Heels is a UK graduate and a French post-graduate in International Business. He is a former export manager and international business consultant and educator. He is currently Director of the International Business School at Blaise Pascal University in Clermont Ferrand, France and is also a visiting professor in many universities worldwide.

- Video Summary
Taking a simple product from a domestic market and selling it in a foreign country can be far from easy.
This video explains the main steps to follow in internationalising a company’s activities.

- Learning Objectives
- Understand the internationalisation process

- Appreciate the complexities of selling abroad

- Be aware of international and external constraints

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