Marketing a Product Abroad

Ref : BM0003GH01

Theme : Marketing

Contributor : Geoff Heels

Geoff Heels is a UK graduate and a French post-graduate in International Business. He is a former export manager and international business consultant and educator. He is currently Director of the International Business School at Blaise Pascal University in Clermont Ferrand, France and is also a visiting professor in many universities worldwide.

Video Summary

Taking a simple product from a domestic market and selling it in a foreign country can be far from easy.
This video explains the main steps to follow in internationalising a company’s activities.

Learning Objectives

- Understand the internationalisation process
- Appreciate the complexities of selling abroad
- Be aware of international and external constraints

Key Words

Domestic market, international process, complexities, constraints, selling abroad